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About Me

Bryony Croft

Bryony Croft


My early career was in Retail Management, with a well known high street chain, playing key roles in the preparation and opening of their Oxford Street flagship store, followed by their new Liverpool Street Station store, which involved the introduction and conversion of manual systems to EPOS systems, a first for a London mainline station store.

As well as the day to day staff management and customer service, I was involved in stock purchasing, merchandising and management, staff recruitment and development, and training in product, systems and procedures. I didn’t even know it, but change management was something that I took in my stride during my own fast-track learning curve.

These skills gave me a core understanding and experience of the management and procedures required to underpin a successful business. They have proved invaluable in running my own business over the last ten years, and the application and refinement of those skills have developed as I have become involved with a very varied client base of SME’s in Shropshire and Herefordshire, based in Ludlow, where I have brought up my family.

My confidence in the value of bookkeeping and management reporting, organised administrative procedures, tailored training and powerful coaching comes from a solid working knowledge, which I am happy to pass on to enable others to succeed. I continue with my own personal development, and encourage my own staff to develop their skills, so that we can ensure that all of our clients receive expert services and that we work together in the most efficient and cost effective way.